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How a Jewelry Brand Made Hearts (and Sales) Sparkle

Industry: Jewelry
 Service: UGC Video Production

The Situation:

Gorgeous jewelry shots.
 Glossy ads.
 And yet… high costs, low sales.
 Turns out, beautiful isn’t enough — emotional sells better.

What We Did:

We made customers the stars. Real people unboxing pieces, styling them, sharing moments like:

  • “I bought this for my mom.”
  • “This bracelet reminds me of my grandma.”
  • “This was my reward after a big promotion.”

Not just showing jewelry. Showing feelings.

The Impact:

  • 🎯 36% lower CPM (ad costs dropped fast).
  • 💸 27% cheaper clicks.
  • 💎 48% better ROAS — more sales, less spend.
  • 📈 22% bump in organic website traffic from social shares.

The Impact:

👉 People don’t buy jewelry.
 They buy memories, love, pride, and milestones. UGC made them feel it — and buy it.