How a Trading Company Earned Trust — and Doubled Profits

Industry: Trading / Financial Services
Service: UGC for Paid Social

The Situation:

Nobody trusts trading ads anymore.
They all look the same: “Get Rich Fast!” “Join Today!”
The result?
High ad spend. Low trust. Fewer signups.

What We Did:

We stopped selling the dream — and started selling the real journey.
Actual traders. Actual small wins. Actual hard lessons.
No scripts. No actors.
Just real people, telling why they trust this platform.

The Impact:

🪙 Cut lead cost (CPL) by 52%.
🛡️ 1.9x more funded accounts.
⏳ People spent 35% more time watching the videos.
📈 ROAS shot up by 41%.

The Lesson:

👉 In industries where trust is everything, hype kills.
Real stories create real profits.